TQSPM — Leti Pascual

Brief

Tiene Que Ser Para Mí was Natalia Lacunza's first full-length album, a deeply personal record about love, loss and finding your place. The project demanded a visual language that could hold that emotional weight: raw, handmade and intimate.

The work included the custom TQSPM lettering, designed as a 3D clay-like typographic sculpture, along with the complete vinyl and CD packaging design: booklet layout, lyric spreads, disc print and outer packaging.