Nihao
Agency

Brief

Nihao Agency needed a visual identity that reflected their way of working: direct, joyful, and impossible to ignore. A creative and brand strategy agency based in Madrid, they wanted something that felt international, energetic, and distinctly their own.

The solution was built around a bold custom wordmark and a three-color palette: electric blue, red, and white, that could live at any scale, from a sticker to a building facade. The identity had to work equally well on business cards, stationery, printed materials, and in the street.

The brand system included a set of structural elements: the # and * marks, repeating logotype patterns, and a wave motif that gave the system life beyond the logo alone. Everything designed to be deployed fast and recognized immediately.

Client

Nihao Agency · C/Hilarión Eslava 10, Madrid

Year

2023